I'm Damien, founder of Effin Good Snacks. I grew up having cookies with a glass of milk before I went to bed, hence why cookies is our first product.
Every single night after dinner, I would get the BIGGEST cravings for everything I'm not supposed to have. Chips, candy, ice cream. You name it.
But the snack that triumphed above all? Cookies.
No matter how healthy I ate throughout the day, I just couldn't shake off my late-night sweet tooth.
Desperate for a solution, I went online and searched for 'acceptable' late-night snacks, only to find boring alternatives such as tart cherries, bananas, and almonds.
And that was the lightbulb moment.
"Wouldn't it be great if my favourite junk foods had the same health and sleep benefits as the 'boring' stuff?"
Thus, Effin' Good Snacks was born.
We're on a mission to reimagine your favourite late-night treats into healthier, delicious, and sleep-friendly alternatives that bring back the warmth and relaxing feeling a midnight snack should be.
Come join the night snacking revolution. 💭